Organization
Faculty of Humanities and Social Sciences Professor
Position
Professor
External link
HIDAKA Yuichiro
Degree
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博士（商学） ( 神戸大学 )
Research Areas
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Humanities & Social Sciences / Commerce / marketing
Education
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Kobe University 大学院経営学研究科 博士課程後期課程
2006.4 - 2010.3
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Kobe University 大学院経営学研究科 博士課程前期課程
2004.4 - 2006.3
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Kobe University 経営学部
1998.4 - 2002.3
Research History
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Okayama University Faculty of Humanities and Social Sciences Professor
2023.4
Country：Japan
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Okayama University Institute of Academic and Research of Humanities and Social Sciences Associate Professor
2021.4 - 2023.3
Country：Japan
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Okayama University Graduate School of Humanities and Social Sciences Associate Professor
2015.4 - 2021.3
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University of Marketing and Distribution Sciences Research Center of Distribution Science Visiting Researcher
2012.7 - 2016.3
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Yamanashi Gakuin University Faculty of Business Administration Associalte Professor
2012.4 - 2015.3
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Yamanashi Gakuin University Faculty of Business Administration Lecturer
2009.4 - 2012.3
Professional Memberships
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Japan Marketing Academy
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JAPAN SOCIETY OF MARKETING & DISTRIBUTION
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JAPAN ASSOCIATION FOR CONSUMER STUDIES
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JAPAN SOCIETY FOR COMMODITY SCIENCE
Committee Memberships
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Japan Marketing Association Japan Marketing Journal, Senior Editor
2023.4
Committee type：Academic society
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Japan Marketing Association director
2023.4
Committee type：Academic society
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Japan Society for Commodity Science Director
2021.6
Committee type：Academic society
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Japan Marketing Academy Japan Marketing Journal, Associate Editor
2021.4 - 2023.3
Committee type：Academic society
Papers
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Reconsideration of Household Consumption Research in Consumer Behavior Research: Relationship between the Growth of Externalized Household Market and Wives’ Labor Participation
Hidaka, Yuichiro
Okayama Economic Review 54 ( 2 ) 1 - 13 2022.11
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Hidaka, Yuichiro, Narukawa, Masaki
9 ( 1 ) 1 - 29 2022.11
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How Will Digitalization Enhance Retailers' Competitiveness? Focus on Supplier Relationships Reviewed
Kim, Woonho, Yuichiro Hidaka, Shiuchi Akiyama
Journal of Business, Nihon University 92 ( 1 ) 49 - 69 2022.6
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Development of “Albergo Diffuso” in Yakage, Okayama:
Masashi Kanda, Yuichiro Hidaka
Japan Marketing Journal 41 ( 3 ) 105 - 114 2022.1
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Meanings of disposition in consumer behavior: The approaches and theoretical issues for the understanding of disposition and identity construction Reviewed
Hidaka,yuichiro, Kato, Akimi
JSMD Review 5 ( 2 ) 51 - 57 2021.9
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Buycotting and Boycotting in Japan: Toward an understanding of consuming to help Reviewed
Mizukoshi, Kosuke, Ohira, Shuji, Stanislawski, Sumire, Hidaka, Yuichiro
JSMD Review 5 ( 1 ) 25 - 32 2021.8
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Growth of Frozen food and Daily Dish Market in Japan, and Transformation of Japanese Family
Hidaka, Yuichiro
The Economic Association of Okayama University Ⅱ ( 86 ) 1 - 38 2021.8
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Strong Extended Self Created by the Relationship with Ohters: Evidence from Heavy Rain Disaster in Western Japan on the Generation of Sticky Relations between People and Things Reviewed
Akimi Kato, Yuichiro Hidaka
Studies on Commodities 63 ( 1/2 ) 15 - 30 2021.3
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Hometown Tax as Crowdfunding: Donation and Cause-Related Products Invited Reviewed
Shuji Ohira, Sumire Stanislawski, Yuichiro Hidaka, Kosuke Mizukoshi
Japan Marketing Journal 40 ( 3 ) 19 - 30 2021.1
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Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior Reviewed
Hidaka, Yuichiro, Woonho Kim, Shuichi Akiyama
International Journal of Marketing & Distribution 2 ( 2 ) 37 - 52 2018
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From Social Marketing to Societal Perversion: History of Hometown Tax in Japan Reviewed
Hidaka, Yuichiro, Kosuke Mizukoshi
Markets, Globalization & Development Review 3 ( 1 ) 1 - 24 2018
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ふるさと納税の普及プロセスにおける寄付獲得競争―ソーシャル・マーケティング研究の課題に関する探索的検討―
日高優一郎
岡山大学経済学会ディスカッションペーパー 1 ( 81 ) 2017
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Rethinking of theoretical agendas in social marketing Reviewed
Mizukoshi, Kosuke, Yuichiro Hidaka
JSMD Review 1 ( 1 ) 33 - 39 2017
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The Exploratory Research on the Effectiveness of CRM in Retail
Yuichiro Hidaka
Okayama Economic Review 47 ( 2 ) 141 - 159 2016
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The Contingent Effects of Brand Loyalty and Variety Seeking Behavior for CRM: The Empirical Study on CRM Data Utilization in retail
Yuichiro Hidaka
The Economic Association of Okayama University Discussion Paper 2 ( 95 ) 2016
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ビッグデータはどのように小売企業の競争優位を高めるのか―サプライヤー協調性を媒介変数とした検討―
金雲鎬, 日高優一郎, 秋山秀一
日本マーケティング学会 ワーキングペーパー 2 ( 7 ) 2016
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The Role of Country-of-Origin in Advertising Communication Reviewed
Yuichiro Hidaka
Studies on Commodities 60 ( 1_2 ) 1 - 16 2015
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Relationship among Customer Satisfaction, Customer Loyalty, and CRM Activities
Yuichiro Hidaka
YGU Journal of Business Administration 8 ( 8 ) 23 - 37 2015
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日本企業のマーケティング活動の生産性に関する考察
日高優一郎, 石井淳蔵
流通科学研究所リサーチノート 32 2015
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Hidaka, Yuichiro, Kosuke Mizukoshi
Journak of Marketing & Distribution 16 ( 3 ) 69 - 93 2014
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The Research Issue to Understand the Effectiveness of Retailers' CRM Reviewed
Hidaka, Yuichiro, Woonho Kim, Shuichi Akiyama
the Proceedings of 12th SARD Workshop 160 - 180 2014
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Is Non-Profit Marketing Really Non-Profit? The Possibility of Performativity Reviewed
Kosuke Mizukoshi, Yuichiro Hidaka, Masaaki Takemura
JOURNAL OF MACROMARKETING 33 ( 4 ) 404 - 405 2013.12
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Exploring the Dynamism of Actors' Interaction in Non-Profit Marketing Reviewed
Hidaka, Yuichiro, Kosuke Mizukoshi, Masaaki Takemura
the Proceedings of the 29th Annual IMP Conference 3 - 20 2013
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日本企業のすぐれたマーケティング行動の理解にむけて
日高優一郎
流通科学研究所リサーチノート 24 2012
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The research issues on Country-of-Origin Effect in Marketing Communication
Yuichiro Hidaka
YGU Journal of Business Administration 4 51 - 65 2011
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『地域のマーケティング』における地域の関係性のマネジメントに関する考察
日高優一郎
流通科学研究所リサーチノート 10 2011
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The Research on the Country-of-Origin Effect in Marketing Communication Reviewed
Yuichiro Hidaka
Doctoral dissertation (Kobe University) 2010
Books
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The Power of Marketing
Onzo, Naoto, Sakashita, Mototaka（ Role： Joint author , 1-4 Product Life Cycle;1-12 Cusutomer Relationship）
Yuhikaku 2023.5 （ ISBN:9784641166134 ）
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1からの流通システム
崔相鐵, 岸本徹也編著（ Role： Contributor , 紳士服量販店―市場の流れを読み解いて売れる仕組みを創った洋服の青山―）
碩学舎 2018
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経営ケースブック 新たな市場、顧客を切り拓く
北真収, 日高優一郎（ Role： Joint author）
岡山大学出版会 2016
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1からのマーケティング・デザイン
石井淳蔵, 廣田章光, 坂田隆文編著（ Role： Contributor , ディマンドチェーン）
碩学舎 2016
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新しい公共・非営利のマーケティング
藤田健, 水越康介（ Role： Contributor , 実践の中で見いだされる非営利性と営利性）
碩学舎 2013
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仮想経験のデザイン―インターネット・マーケティングの新地平―
石井淳蔵, 水越康介編著（ Role： Contributor , 仮想経験を創発する臨場性―Habboホテル―：（共著）西川英彦・日高優一郎）
有斐閣 2006
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売れる仕掛けはこうしてつくる―成功企業のマーケティング―
栗木契, 余田拓郎, 清水信年編著（ Role： Contributor , われわれは何をする会社なのか 『事業の定義』は未来を変える（TSUTAYA）：（共著）余田拓郎・日高優一郎）
日本経済新聞出版社 2006
MISC
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"The Essentials of Marketing, 3rd Edition" by Kenichiro Kuroiwa & Kosuke Mizukoshi, Yuhikaku
Hidaka, Yuichiro
Marketing Holizon 2023 ( 5 ) 27 - 27 2023.5
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(Research Note)The Organization of Micro Data of the Household Survey on Externalization of Household
Hidaka, Yuichiro
The Economic Association of Okayama University Discussion Paper Series Ⅱ ( 88 ) 1 - 12 2023.5
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Pandemic and Õen Consumption in Japan: Deliberate Buying to Aid the Seller Reviewed
Mizukoshi. Kosuke, Hidaka, Yuichiro
Markets, Globalization & Development Review 5 ( 3 ) 1 - 8 2020.12
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Book Review: Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012) Reviewed
Yuichiro Hidaka
Markets, Globalization & Development Review 3 ( 1 ) 1 - 9 2018
Presentations
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Donations in Japan: Hometown Tax Donation and Reciprocal Gifts
Hidaka, Yuichiro, Sumire Stanislawski, Kosuke Mizukoshi, Shuji Ohira
Association for Consumer Research Conference 2021 2021.10.30
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関係性概念にもとづく公共・非営利マーケティング研究の再検討
日高優一郎, 水越康介
日本商業学会 関西部会 9月部会 2019.9
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Western Neoliberal Marketing Thinking International conference
Hidaka, Yuichiro
The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference 2018.7
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Social Marketing vs. Social Distortion: The Case of Hometown Tax in Japan International conference
Hidaka, Yuichiro, Kosuke Mizukoshi
The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference 2018.7
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The Discussion on the Interaction between upstream and Downstream Marketing in Social Marketing
Mizukoshi, Kosuke, Yuichiro Hidaka
the 67th Conference of Japan Society of Marketing and Distribution 2017.5
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The Research Issue to Understand the Effectiveness of Retailers' CRM International conference
Hidaka, Yuichiro, Woonho Kim, Shuichi Akiyama
The 12th Society of Asian Retailing and Distribution (SARD) Workshop 2014.11
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A Study of the Influence of CRM Activities by Retail Companies to Their Business Relationship in Mature Market International conference
Kim, Woonho, Yuichiro Hidaka, Shuichi Akiyama
the 7th Oxford Asia Retail Conference 2014.9 Oxford Institute of Retail Management :Said Business School
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Customer Data and the Relationship of Retailers
Kim, Woonho, Yuichiro Hidaka, Shuichi Akiyama
the 64th Conference of Japan Society of Marketing and Distribution 2014.5
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The Role of Coutry-of-Origin Images in Advertising Communication
Hidaka, Yuichiro
the Conference of Japan Society of Commodity Science 2013 2013.11
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Exploring the Dynamism of Actor’s Interaction in Non-Profit Marketing International conference
Hidaka, Yuichiro, Kosuke Mizukoshi, Masaaki Takemura
The 29th Annual Industrial Marketing and Purchasing Group (IMP) Conference 2013.9
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Is Non-Profit Marketing Really Non-Profit?: The Possibility of Performativity International conference
Mizukoshi, Kosuke, Yuichiro Hidaka, Masaaki Takemura
The 38th Annual Macromarketing Conference 2013.6
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The Reconsideration on the Relationship Concept in Marketing for Public and Non Profit Organizations: Marketing Places
Hidaka, Yuichiro
the 61th Conference of Japan Society of Marketing and Distribution 2011.5
Awards
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The Best Paper Award in International Society of Markets & Development (ISMD) 2018 - 15th Biennial Conference
2018.7
Hidaka, Yuichiro, Kosuke Mizukoshi
Research Projects
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寄付と倫理的消費，消費に関する研究
Grant number：23K01656 2023.04 - 2027.03
日本学術振興会 科学研究費助成事業 基盤研究(C)
大平 修司
Authorship：Coinvestigator(s)
Grant amount：\4680000 （ Direct expense: \3600000 、 Indirect expense：\1080000 ）
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The Market Growth on Housework Externalization and the Transformation of Family Norms in Japan: Understanding the Role of Discourse with the Institutional Approach
Grant number：22K01764 2022.04 - 2026.03
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid Grant-in-Aid for Scientific Research (C)
Hidaka, Yuichiro
Authorship：Principal investigator
Grant amount：\4160000 （ Direct expense: \3200000 、 Indirect expense：\960000 ）
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The research on the impacts of the competition over donations by social marketing on the creation of social norm
2018.04 - 2022.03
Japan Society for the Promotion of Science Grant-in-Aid for Scientific Research (C)
Yuichiro Hidaka
Authorship：Principal investigator Grant type：Competitive
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The research on the emergence and transformation of the collaborative relationship in creation process of regional brand
2015.04 - 2019.03
Japan Society for the Promotion of Science Grant-in-Aid for Young Scientists (B)
Yuichiro Hidaka
Authorship：Principal investigator Grant type：Competitive
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The research on the effect of customer relationship management in retail companies
2012.04 - 2015.03
Japan Society for the Promotion of Science Grant-in-Aid for Scientific Research (C)
Woonho Kim
Grant type：Competitive
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International comparative research on the country-of-origin effect in marketing communication
2011.04 - 2014.03
Japan Society for the Promotion of Science Grant-in-Aid for Young Scientists (B)
Yuichiro Hidaka
Authorship：Principal investigator Grant type：Competitive
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The research on the effect of country-of-origin effect in marketing communication
2009.04 - 2011.03
Japan Society for the Promotion of Science Grant-in-Aid for Research Activity start-up
Yuichiro Hidaka
Authorship：Principal investigator Grant type：Competitive
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The research on the medical management
2008.04 - 2011.03
Japan Society for the Promotion of Science Grant-in-Aid for Scientific Research (A)
Tadao Kagono
Grant type：Competitive
Class subject in charge
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Marketing （2023academic year） 3rd and 4th semester - 火9
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Marketing(Common Subject) （2023academic year） 3rd and 4th semester - 火9
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Marketing I （2023academic year） 1st and 2nd semester - 水3～4
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Marketing II （2023academic year） 3rd and 4th semester - 水3～4
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Marketing Management （2023academic year） Prophase - 火5
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Marketing Management （2023academic year） special - その他
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Seminar on Marketing Management 1 （2023academic year） special - その他
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Seminar on Marketing Management 2 （2023academic year） special - その他
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Introduction to Social Studies （2023academic year） 1st and 2nd semester - 金7～8
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Introduction to Social Studies （2023academic year） 1st and 2nd semester - 金9
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Graduation Research Seminar （2023academic year） 1st and 2nd semester - その他7～8
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Graduation Research Seminar （2023academic year） 3rd and 4th semester - その他7～8
-
Seminar （2023academic year） 1st and 2nd semester - 月7～8
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Seminar （2023academic year） 3rd and 4th semester - 木7～8
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Graduation Thesis （2023academic year） 3rd and 4th semester - その他
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Basic Seminar 1(Division of Management Sciences) （2023academic year） Late - その他
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Basic Seminar （2023academic year） Third semester - 火7～8
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Business Executive Seminar （2023academic year） Late - 木6
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Business Executive Seminar （2023academic year） Late - 木6
-
Marketing （2022academic year） 1st and 2nd semester - 火10
-
Marketing I （2022academic year） 1st and 2nd semester - 水3～4
-
Marketing II （2022academic year） 3rd and 4th semester - 水3～4
-
Marketing Management （2022academic year） Prophase - 水5
-
Marketing Management （2022academic year） special - その他
-
Seminar on Marketing Management 1 （2022academic year） special - その他
-
Seminar on Marketing Management 2 （2022academic year） special - その他
-
Public Management （2022academic year） Late - 火6
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public marketing management （2022academic year） Late - 火6
-
Graduation Research Seminar （2022academic year） 1st and 2nd semester - その他
-
Graduation Research Seminar （2022academic year） 3rd and 4th semester - その他
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Seminar （2022academic year） 1st and 2nd semester - 月7～8
-
Seminar （2022academic year） 3rd and 4th semester - 木7～8
-
Basic Seminar （2022academic year） Third semester - 火7～8
-
Challenge Seminar 2(Division of Management Sciences) （2022academic year） Prophase - その他
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Marketing （2021academic year） 3rd and 4th semester - 火9
-
Marketing （2021academic year） 3rd and 4th semester - 火9
-
Marketing(Common Subject) （2021academic year） 3rd and 4th semester - 火9
-
Marketing(Common Subject) （2021academic year） 3rd and 4th semester - 火9
-
Marketing I （2021academic year） 1st and 2nd semester - 水3～4
-
Marketing II （2021academic year） 3rd and 4th semester - 水3～4
-
Marketing II （2021academic year） 3rd and 4th semester - 水3～4
-
Marketing Management （2021academic year） Prophase - 水6
-
Marketing Management （2021academic year） special - その他
-
Seminar on Marketing Management 1 （2021academic year） special - その他
-
Seminar on Marketing Management 2 （2021academic year） special - その他
-
Public Management （2021academic year） Late - 水5
-
public marketing management （2021academic year） Late - 水5
-
Graduation Research Seminar （2021academic year） 1st and 2nd semester - その他
-
Graduation Research Seminar （2021academic year） 3rd and 4th semester - その他
-
Seminar （2021academic year） 1st and 2nd semester - 木7～8
-
Seminar （2021academic year） 3rd and 4th semester - 木7～8
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Seminar （2021academic year） 3rd and 4th semester - 木7～8
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Basic Seminar （2021academic year） Third semester - 火7～8
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Selected book reports （2021academic year） Second semester - その他
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Marketing II （2020academic year） Third semester - 木1,木2
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Strategic Marketing Management （2020academic year） Fourth semester - 木3,木4
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Seminar on Marketing B （2020academic year） 3rd and 4th semester - 火9
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Marketing Management （2020academic year） Prophase - 月5
-
Marketing Management （2020academic year） special - その他
-
Seminar on Marketing Management 1 （2020academic year） special - その他
-
Seminar on Marketing Management 2 （2020academic year） special - その他
-
Marketing I （2020academic year） Second semester - 月3,月4
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Public Management （2020academic year） Late - 水5
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公経営論 （2020academic year） 後期 - 水5
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Graduation Research Seminar （2020academic year） 1st and 2nd semester - その他
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Graduation Research Seminar （2020academic year） 3rd and 4th semester - その他
-
Seminar （2020academic year） 1st and 2nd semester - 火7,火8
-
Seminar （2020academic year） 3rd and 4th semester - 木7,木8
-
Graduation Thesis （2020academic year） 1st-4th semester - その他
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Basic Seminar （2020academic year） 1st semester - 月7,月8
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Basic Seminar （2020academic year） Third semester - 火7,火8
-
Basic Seminar （2020academic year） Fourth semester - 火7,火8
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Special Seminar 1(Division of Management Sciences) （2020academic year） Prophase - その他
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Special Seminar 2(Division of Management Sciences) （2020academic year） Late - その他