Updated on 2022/08/29

写真a

 
HIDAKA Yuichiro
 
Organization
Faculty of Humanities and Social Sciences Associate Professor
Position
Associate Professor
External link

Degree

  • 博士(商学) ( 神戸大学 )

Research Areas

  • Humanities & Social Sciences / Commerce  / marketing

Education

  • Kobe University   大学院経営学研究科   博士課程後期課程

    2006.4 - 2010.3

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  • Kobe University   大学院経営学研究科   博士課程前期課程

    2004.4 - 2006.3

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  • Kobe University   経営学部  

    1998.4 - 2002.3

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Research History

  • Okayama University   Institute of Academic and Research of Humanities and Social Sciences   Associate Professor

    2021.4

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    Country:Japan

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  • Okayama University   Graduate School of Humanities and Social Sciences   Associate Professor

    2015.4 - 2021.3

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  • University of Marketing and Distribution Sciences   Research Center of Distribution Science   Visiting Researcher

    2012.7 - 2016.3

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  • Yamanashi Gakuin University   Faculty of Business Administration   Associate Professor

    2012.4 - 2015.3

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  • Yamanashi Gakuin University   Faculty of Business Administration   Lecturer

    2009.4 - 2012.3

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Professional Memberships

Committee Memberships

  • Japan Society for Commodity Science   Director  

    2021.6   

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  • Japan Marketing Academy   Japan Marketing Journal, Associate Editor  

    2021.4   

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    Committee type:Academic society

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Papers

  • How Will Digitalization Enhance Retailers' Competitiveness? Focus on Supplier Relationships Reviewed

    Kim, Woonho, Yuichiro Hidaka, Shiuchi Akiyama

    Journal of Business, Nihon University   92 ( 1 )   49 - 69   2022.6

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    Language:English   Publishing type:Research paper (bulletin of university, research institution)  

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  • Development of “Albergo Diffuso” in Yakage, Okayama:

    Masashi Kanda, Yuichiro Hidaka

    Japan Marketing Journal   41 ( 3 )   105 - 114   2022.1

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    Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:Japan Marketing Academy  

    DOI: 10.7222/marketing.2022.011

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  • Meanings of disposition in consumer behavior: The approaches and theoretical issues for the understanding of disposition and identity construction Reviewed

    Hidaka,yuichiro, Kato, Akimi

    JSMD Review   5 ( 2 )   51 - 57   2021.9

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • Buycotting and Boycotting in Japan: Toward an understanding of consuming to help Reviewed

    Mizukoshi, Kosuke, Ohira, Shuji, Stanislawski, Sumire, Hidaka, Yuichiro

    JSMD Review   5 ( 1 )   25 - 32   2021.8

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    Publishing type:Research paper (scientific journal)  

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  • Growth of Frozen food and Daily Dish Market in Japan, and Transformation of Japanese Family

    Hidaka, Yuichiro

    The Economic Association of Okayama University   Ⅱ ( 86 )   1 - 38   2021.8

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • Strong Extended Self Created by the Relationship with Ohters: Evidence from Heavy Rain Disaster in Western Japan on the Generation of Sticky Relations between People and Things Reviewed

    Akimi Kato, Yuichiro Hidaka

    Studies on Commodities   63 ( 1/2 )   15 - 30   2021.3

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • Hometown Tax as Crowdfunding: Donation and Cause-Related Products Reviewed

    Shuji Ohira, Sumire Stanislawski, Yuichiro Hidaka, Kosuke Mizukoshi

    Japan Marketing Journal   40 ( 3 )   19 - 30   2021.1

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    Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:Japan Marketing Academy  

    <p>The hometown tax is a new tax payment scheme introduced in Japan in 2008 that aims to redistribute taxes that have tended to concentrate in urban centers such as Tokyo. This scheme has seen very rapid growth since 2015 when documents to be submitted for tax returns were made simpler. Previous studies of hometown tax have focused on case analyses, and there is a lack of development of analytical frameworks and insights into its users. Hence, this study aims to increase understanding of this scheme as donation-based and reward-based crowdfunding with users acting as donors and consumers, along with their motivations to participate. First, this research considers the motivations of donors and consumers by reviewing prior research on charitable giving and cause-related marketing. Second, a conceptual framework for understanding donors and consumers who utilize hometown tax is developed. Finally, this study indicates practical marketing implications for local governments.</p>

    DOI: 10.7222/marketing.2021.004

    CiNii Article

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  • Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior Reviewed

    Hidaka, Yuichiro, Woonho Kim, Shuichi Akiyama

    International Journal of Marketing & Distribution   2 ( 2 )   37 - 52   2018

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    Language:English   Publishing type:Research paper (scientific journal)  

    DOI: 10.5844/ijmd.2.2_37

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  • From Social Marketing to Societal Perversion: History of Hometown Tax in Japan Reviewed

    Hidaka, Yuichiro, Kosuke Mizukoshi

    Markets, Globalization & Development Review   3 ( 1 )   1 - 24   2018

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    Language:English   Publishing type:Research paper (scientific journal)  

    DOI: 10.23860/MGDR-2018-03-01-03

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  • ふるさと納税の普及プロセスにおける寄付獲得競争―ソーシャル・マーケティング研究の課題に関する探索的検討―

    日高優一郎

    岡山大学経済学会ディスカッションペーパー   1 ( 81 )   2017

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • Rethinking of theoretical agendas in social marketing Reviewed

    Mizukoshi, Kosuke, Yuichiro Hidaka

    JSMD Review   1 ( 1 )   33 - 39   2017

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • The Exploratory Research on the Effectiveness of CRM in Retail

    Yuichiro Hidaka

    Okayama Economic Review   47 ( 2 )   141 - 159   2016

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • The Contingent Effects of Brand Loyalty and Variety Seeking Behavior for CRM: The Empirical Study on CRM Data Utilization in retail

    Yuichiro Hidaka

    The Economic Association of Okayama University Discussion Paper   2 ( 95 )   2016

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    Language:English   Publishing type:Research paper (bulletin of university, research institution)  

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  • ビッグデータはどのように小売企業の競争優位を高めるのか―サプライヤー協調性を媒介変数とした検討―

    金雲鎬, 日高優一郎, 秋山秀一

    日本マーケティング学会 ワーキングペーパー   2 ( 7 )   2016

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • Relationship among Customer Satisfaction, Customer Loyalty, and CRM Activities

    Yuichiro Hidaka

    YGU Journal of Business Administration   8   23 - 37   2015

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    Language:English   Publishing type:Research paper (bulletin of university, research institution)  

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  • 日本企業のマーケティング活動の生産性に関する考察

    日高優一郎, 石井淳蔵

    流通科学研究所リサーチノート   32   2015

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • The Role of Country-of-Origin in Advertising Communication Reviewed

    Yuichiro Hidaka

    Studies on Commodities   60 ( 1_2 )   1 - 16   2015

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • A Logic for Social Entrepreneur: Reconsideration of the Relationship-Based Research in Marketing for Public and Non Profit Organizations Reviewed

    Hidaka, Yuichiro, Kosuke Mizukoshi

    Journak of Marketing & Distribution   16 ( 3 )   69 - 93   2014

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • The Research Issue to Understand the Effectiveness of Retailers' CRM Reviewed

    Hidaka, Yuichiro, Woonho Kim, Shuichi Akiyama

    the Proceedings of 12th SARD Workshop   160 - 180   2014

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    Language:English   Publishing type:Research paper (international conference proceedings)  

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  • Is Non-Profit Marketing Really Non-Profit? The Possibility of Performativity Reviewed

    Kosuke Mizukoshi, Yuichiro Hidaka, Masaaki Takemura

    JOURNAL OF MACROMARKETING   33 ( 4 )   404 - 405   2013.12

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    Language:English   Publishing type:Research paper (international conference proceedings)   Publisher:SAGE PUBLICATIONS INC  

    Web of Science

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  • Exploring the Dynamism of Actors' Interaction in Non-Profit Marketing Reviewed

    Hidaka, Yuichiro, Kosuke Mizukoshi, Masaaki Takemura

    the Proceedings of the 29th Annual IMP Conference   3 - 20   2013

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    Language:English   Publishing type:Research paper (international conference proceedings)  

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  • 日本企業のすぐれたマーケティング行動の理解にむけて

    日高優一郎

    流通科学研究所リサーチノート   24   2012

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • 『地域のマーケティング』における地域の関係性のマネジメントに関する考察

    日高優一郎

    流通科学研究所リサーチノート   10   2011

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • The research issues on Country-of-Origin Effect in Marketing Communication

    Yuichiro Hidaka

    YGU Journal of Business Administration   4   51 - 65   2011

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • The Research on the Country-of-Origin Effect in Marketing Communication Reviewed

    Yuichiro Hidaka

    Doctoral dissertation (Kobe University)   2010

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    Language:Japanese   Publishing type:Doctoral thesis  

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Books

  • 1からの流通システム

    崔相鐵, 岸本徹也編著( Role: Contributor ,  紳士服量販店―市場の流れを読み解いて売れる仕組みを創った洋服の青山―)

    碩学舎  2018 

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  • 経営ケースブック 新たな市場、顧客を切り拓く

    北真収, 日高優一郎( Role: Joint author)

    岡山大学出版会  2016 

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  • 1からのマーケティング・デザイン

    石井淳蔵, 廣田章光, 坂田隆文編著( Role: Contributor ,  ディマンドチェーン)

    碩学舎  2016 

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  • 新しい公共・非営利のマーケティング

    藤田健, 水越康介( Role: Contributor ,  実践の中で見いだされる非営利性と営利性)

    碩学舎  2013 

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  • 仮想経験のデザイン―インターネット・マーケティングの新地平―

    石井淳蔵, 水越康介編著( Role: Contributor ,  仮想経験を創発する臨場性―Habboホテル―:(共著)西川英彦・日高優一郎)

    有斐閣  2006 

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  • 売れる仕掛けはこうしてつくる―成功企業のマーケティング―

    栗木契, 余田拓郎, 清水信年編著( Role: Contributor ,  われわれは何をする会社なのか 『事業の定義』は未来を変える(TSUTAYA):(共著)余田拓郎・日高優一郎)

    日本経済新聞出版社  2006 

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MISC

  • Pandemic and Õen Consumption in Japan: Deliberate Buying to Aid the Seller Reviewed

    Mizukoshi. Kosuke, Hidaka, Yuichiro

    Markets, Globalization & Development Review   5 ( 3 )   1 - 8   2020.12

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    Language:English   Publishing type:Article, review, commentary, editorial, etc. (scientific journal)   Publisher:University of Rhode Island  

    DOI: 10.23860/mgdr

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  • Book Review: Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012) Reviewed

    Yuichiro Hidaka

    Markets, Globalization & Development Review   3 ( 1 )   1 - 9   2018

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    Language:English   Publishing type:Book review, literature introduction, etc.  

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Presentations

  • Donations in Japan: Hometown Tax Donation and Reciprocal Gifts

    Hidaka, Yuichiro, Sumire Stanislawski, Kosuke Mizukoshi, Shuji Ohira

    Association for Consumer Research Conference 2021  2021.10.30 

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    Event date: 2021.10.28 - 2021.10.30

    Language:English   Presentation type:Oral presentation (general)  

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  • 関係性概念にもとづく公共・非営利マーケティング研究の再検討

    日高優一郎, 水越康介

    日本商業学会 関西部会 9月部会  2019.9 

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    Language:Japanese   Presentation type:Oral presentation (general)  

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  • Western Neoliberal Marketing Thinking International conference

    Hidaka, Yuichiro

    The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference  2018.7 

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    Language:English   Presentation type:Oral presentation (general)  

    Venue:Technical University of Moldova  

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  • Social Marketing vs. Social Distortion: The Case of Hometown Tax in Japan International conference

    Hidaka, Yuichiro, Kosuke Mizukoshi

    The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference  2018.7 

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    Language:English   Presentation type:Oral presentation (general)  

    Venue:Technical University of Moldova  

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  • The Discussion on the Interaction between upstream and Downstream Marketing in Social Marketing

    Mizukoshi, Kosuke, Yuichiro Hidaka

    the 67th Conference of Japan Society of Marketing and Distribution  2017.5 

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    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:University of Hyogo  

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  • The Research Issue to Understand the Effectiveness of Retailers' CRM International conference

    Hidaka, Yuichiro, Woonho Kim, Shuichi Akiyama

    The 12th Society of Asian Retailing and Distribution (SARD) Workshop  2014.11 

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    Language:English   Presentation type:Oral presentation (general)  

    Venue:Kasetsart University  

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  • A Study of the Influence of CRM Activities by Retail Companies to Their Business Relationship in Mature Market International conference

    Kim, Woonho, Yuichiro Hidaka, Shuichi Akiyama

    the 7th Oxford Asia Retail Conference  2014.9  Oxford Institute of Retail Management :Said Business School

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    Language:English   Presentation type:Oral presentation (general)  

    Venue:National University of Singapore  

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  • Customer Data and the Relationship of Retailers

    Kim, Woonho, Yuichiro Hidaka, Shuichi Akiyama

    the 64th Conference of Japan Society of Marketing and Distribution  2014.5 

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    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:Hitotsubashi University  

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  • The Role of Coutry-of-Origin Images in Advertising Communication

    Hidaka, Yuichiro

    the Conference of Japan Society of Commodity Science 2013  2013.11 

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    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:Senshu University  

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  • Exploring the Dynamism of Actor’s Interaction in Non-Profit Marketing International conference

    Hidaka, Yuichiro, Kosuke Mizukoshi, Masaaki Takemura

    The 29th Annual Industrial Marketing and Purchasing Group (IMP) Conference  2013.9 

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    Language:English   Presentation type:Oral presentation (general)  

    Venue:Georgia State University  

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  • Is Non-Profit Marketing Really Non-Profit?: The Possibility of Performativity International conference

    Mizukoshi, Kosuke, Yuichiro Hidaka, Masaaki Takemura

    The 38th Annual Macromarketing Conference  2013.6 

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    Language:English   Presentation type:Oral presentation (general)  

    Venue:York University  

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  • The Reconsideration on the Relationship Concept in Marketing for Public and Non Profit Organizations: Marketing Places

    Hidaka, Yuichiro

    the 61th Conference of Japan Society of Marketing and Distribution  2011.5 

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    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:Kumamoto Gakuen University  

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Awards

  • The Best Paper Award in International Society of Markets & Development (ISMD) 2018 - 15th Biennial Conference

    2018.7  

    Hidaka, Yuichiro, Kosuke Mizukoshi

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Research Projects

  • The Market Growth on Housework Externalization and the Transformation of Family Norms in Japan: Understanding the Role of Discourse with the Institutional Approach

    Grant number:22K01764  2022.04 - 2026.03

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)  Grant-in-Aid for Scientific Research (C)

    Hidaka, Yuichiro

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    Authorship:Principal investigator 

    Grant amount:\4160000 ( Direct expense: \3200000 、 Indirect expense:\960000 )

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  • The research on the impacts of the competition over donations by social marketing on the creation of social norm

    2018.04 - 2022.03

    Japan Society for the Promotion of Science  Grant-in-Aid for Scientific Research (C) 

    Yuichiro Hidaka

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    Authorship:Principal investigator  Grant type:Competitive

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  • The research on the emergence and transformation of the collaborative relationship in creation process of regional brand

    2015.04 - 2019.03

    Japan Society for the Promotion of Science  Grant-in-Aid for Young Scientists (B) 

    Yuichiro Hidaka

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    Authorship:Principal investigator  Grant type:Competitive

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  • The research on the effect of customer relationship management in retail companies

    2012.04 - 2015.03

    Japan Society for the Promotion of Science  Grant-in-Aid for Scientific Research (C) 

    Woonho Kim

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    Grant type:Competitive

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  • International comparative research on the country-of-origin effect in marketing communication

    2011.04 - 2014.03

    Japan Society for the Promotion of Science  Grant-in-Aid for Young Scientists (B) 

    Yuichiro Hidaka

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    Authorship:Principal investigator  Grant type:Competitive

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  • The research on the effect of country-of-origin effect in marketing communication

    2009.04 - 2011.03

    Japan Society for the Promotion of Science  Grant-in-Aid for Research Activity start-up 

    Yuichiro Hidaka

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    Authorship:Principal investigator  Grant type:Competitive

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  • The research on the medical management

    2008.04 - 2011.03

    Japan Society for the Promotion of Science  Grant-in-Aid for Scientific Research (A) 

    Tadao Kagono

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    Grant type:Competitive

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Class subject in charge

  • Marketing (2021academic year) 3rd and 4th semester  - 火9

  • Marketing (2021academic year) 3rd and 4th semester  - 火9

  • Marketing(Common Subject) (2021academic year) 3rd and 4th semester  - 火9

  • Marketing(Common Subject) (2021academic year) 3rd and 4th semester  - 火9

  • Marketing I (2021academic year) 1st and 2nd semester  - 水3~4

  • Marketing II (2021academic year) 3rd and 4th semester  - 水3~4

  • Marketing II (2021academic year) 3rd and 4th semester  - 水3~4

  • Marketing Management (2021academic year) Prophase  - 水6

  • Marketing Management (2021academic year) special  - その他

  • Seminar on Marketing Management 1 (2021academic year) special  - その他

  • Seminar on Marketing Management 2 (2021academic year) special  - その他

  • Public Management (2021academic year) Late  - 水5

  • public marketing management (2021academic year) Late  - 水5

  • Graduation Research Seminar (2021academic year) 1st and 2nd semester  - その他

  • Graduation Research Seminar (2021academic year) 3rd and 4th semester  - その他

  • Seminar (2021academic year) 1st and 2nd semester  - 木7~8

  • Seminar (2021academic year) 3rd and 4th semester  - 木7~8

  • Seminar (2021academic year) 3rd and 4th semester  - 木7~8

  • Basic Seminar (2021academic year) Third semester  - 火7~8

  • Selected book reports (2021academic year) Second semester  - その他

  • Marketing II (2020academic year) Third semester  - 木1,木2

  • Strategic Marketing Management (2020academic year) Fourth semester  - 木3,木4

  • Seminar on Marketing B (2020academic year) 3rd and 4th semester  - 火9

  • Marketing Management (2020academic year) Prophase  - 月5

  • Marketing Management (2020academic year) special  - その他

  • Seminar on Marketing Management 1 (2020academic year) special  - その他

  • Seminar on Marketing Management 2 (2020academic year) special  - その他

  • Marketing I (2020academic year) Second semester  - 月3,月4

  • Public Management (2020academic year) Late  - 水5

  • 公経営論 (2020academic year) 後期  - 水5

  • Graduation Research Seminar (2020academic year) 1st and 2nd semester  - その他

  • Graduation Research Seminar (2020academic year) 3rd and 4th semester  - その他

  • Seminar (2020academic year) 1st and 2nd semester  - 火7,火8

  • Seminar (2020academic year) 3rd and 4th semester  - 木7,木8

  • Graduation Thesis (2020academic year) 1st-4th semester  - その他

  • Basic Seminar (2020academic year) 1st semester  - 月7,月8

  • Basic Seminar (2020academic year) Third semester  - 火7,火8

  • Basic Seminar (2020academic year) Fourth semester  - 火7,火8

  • Special Seminar 1(Division of Management Sciences) (2020academic year) Prophase  - その他

  • Special Seminar 2(Division of Management Sciences) (2020academic year) Late  - その他

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