social normsThe construction process of social norms2009.04CRMThe effectiveness of CRM in retail2010.04 

Photograph

Name

HIDAKA Yuichiro

Affiliation

Graduate School of Humanities and Social Sciences

Title

Associate Professor

Sex

male

Research areas, keyword

Marketing, Consumer Behavior, Distribution

Research Subject 【 display / non-display

  • Subject:The construction process of social norms

    Object:

  • Subject:The effectiveness of CRM in retail

 
 

Research Achievement (Published Thesis) 【 display / non-display

  • Subject:Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

    Language:English

    Kind of Publishing:Academic Journal

    Journal name:International Journal of Marketing & Distribution , vol.2 (2) (p.37 - 52)

    Publish date:2018.10

    Author:Hidaka, Yuichiro, Woonho Kim, and Shuichi Akiyama

    Co-writerThe multiple authorship

    DOI:https://doi.org/10.5844/ijmd.2.2_37

  • Subject:From Social Marketing to Societal Perversion: History of Hometown Tax in Japan

    Language:English

    Kind of Publishing:Academic Journal

    Journal name:Markets, Globalization & Development Review , vol.3 (1)

    Publish date:2018.09

    Author:Hidaka, Yuichiro & Kosuke Mizukoshi

    Co-writerThe multiple authorship

    DOI:https://doi.org/10.23860/MGDR-2018-03-01-03

  • Subject:Rethinking of Theoretical Agendas in Social Marketing

    Language:Japanese

    Kind of Publishing:Academic Journal

    Journal name:JSMD Review , vol.1 (1) (p.33 - 39)

    Publish date:2017.04

    Author:Kosuke Mizukoshi, Yuichiro Hidaka

    Co-writerThe multiple authorship

  • Subject:社会的企業家を捉える論理―関係性概念にもとづく公共・非営利マーケティング研究の再検討―

    Language:Japanese

    Kind of Publishing:Academic Journal

    Journal name:日本商業学会 流通研究 , vol.16 (3) (p.69 - 93)

    Publish date:2014.03

    Co-writerThe multiple authorship

  • Subject:ふるさと納税の普及プロセスにおける寄付獲得競争

    Language:Japanese

    Kind of Publishing:Others

    Journal name:(The Economic Association of Okayama University Discussion Paper Series , vol.Ⅱ (81)

    Publish date:2017.09

    Author:Yuichiro Hidaka

    Co-writerThe simple work

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